when words count

"Impact PR’s work in crafting the content for our web site paid for itself almost immediately." Rob Fields, MD Fields Tiling Sept 07

Results we've got


So many people say they deliver results. We'd prefer to let you be the judge.

 

Project 1: Help a client to win a major Australian business award July 09

In April, a client approached us to help them analyse and draft their submission for a major Australian business award. While the client's achievements are outstanding, it was Impact PR's ability to carefully analyse the submission requirements, distil appropriate responses and business-related examples and communicate those effectively in the final submission that also contributed to them being shortlisted as finalists. The client also sought Impact PR's counsel and professional assistance to ensure their face-to-face presentation to the judging panel in June was consistent and convincing.

Client investment in Impact PR: $3135 + GST

 

Outcome: The client won their category in the state awards, announced in July 2009, beating thousands of other business achievers in their category. The estimated value-add to their business that comes from being acknowledged as a leading business and from winning this particularly well recognised and regarded award will be realised over the coming 12 months.

 

Project 2: Raise the public profile of one of Brisbane's longest established boutique cheese makers

In late 2008, we began working with Olympus Cheese, a 30 year-old boutique cheese manufacturer, to fix their marketing and generate more sales.  At the time, they were, without a doubt, Brisbane’s best kept gourmet foodie secret with plenty of awards for their products, but not producing to capacity and insufficient sales. With no web site, it was hard for retailers to order from them and even harder for consumers to know where to buy their multi-award winning range of products including haloumi, fetta and ricotta cheeses.

 

Impact PR undertook a major analysis of this business, providing a manageable and sustainable solution to growing sales, in partnership with Niche Studio.

 

Client investment in Impact PR: $3444.37

 

Outcome: Two and half years later Olympus Cheese still ranks number one for Google searches under “haloumi Brisbane” and number two for “cheesemakers Brisbane” just through Impact PR’s original keyword-rich organic web site copy and embedded links. We also delivered a catchy slogan, effective copy to give to the media which we also distributed, new relationships with influential food media and provided a web site that the owners regularly update themselves with news, awards, new products and latest recipes.


Project 3: Raise awareness of the RAPT art exhibition to contemporary art lovers, city workers and people living around Brisbane's inner fringe. Aug 07

Artist Uta Heidelauf wanted to use local newspapers to raise awareness of her upcoming exhibition and drive attendance. On 19 August, Impact PR developed a strategy to target certain newspapers whose audiences fitted the client's target market. Targeted releases were created and distributed to street press such as Time Off, Rave and Scene and suburban newspapers the Southern Star, City North News, City South News and City News (VIBE entertainment section only). A release and picture were also sent to daily commuter tabloid mx and  The Courier-Mail's Saturday event listing 48 hours. All releases were disseminated 22 August, following minor client changes.

Without media monitoring Impact PR cannot confirm whether the story was covered by all media targeted. However, the story definitely appeared in:

  • mx - Friday 14 Sept p2
  • Southern Star, 5 Sept pp 33 and 35 (cover and editorial story of life section)
  • City North News, 13 Sept p5
  • City South News, 13 Sept p20

Client investment in Impact PR: $1200 + GST
Estimated value of known publicity : $16,050.20

 

Project 4    Help a client change a major Government agency’s decision on refusing a $150,000 grant                 Aug 07

This client’s parents used to work in an industry that has since been shut down by the Federal Government. All business owners in the industry were entitled to grants of $150,000 as a form of compensation to help them re-establish into another industry, given that their livelihood had basically been taken away by legislation and through no fault of their own. My client explained that one of her parents had been ‘convicted’ of not submitting the correct paperwork to industry regulators during a field visit once during his business’ 28-year history. That particular parent had made an honest mistake, based on his poor command of English and severe hearing impairment. Both this client’s parents are of non-English speaking background. Up until that point, neither of her parents had had any convictions for criminal or civil offences recorded against them and were proud Australian citizens and strong supporters of their local community. Impact PR interviewed her client at length to obtain the facts of the case, researched policy surrounding the grant conditions and issues relating to the industry.
The result was a heartfelt, strong and persuasive four-page letter to the case manager stating the facts of the case, reviewing the reasons behind the initial refusal and providing fresh evidence as to why the decision should be reviewed. The strategy within the letter also included letters of character reference which had been used at the court case but highlighted the fact that the person charged with the offence had severe hearing and language impairment and throughout his 47 years in the country had been a model citizen. The lack of the grant placed this client’s parents’ future in jeopardy as they would need both business partners to receive the grant to which they were both entitled to fund their move into another industry and also provide for their eventual retirement as they were quite elderly.

Client investment in Impact PR:  $654.50

Outcome: In April 2008, the client advised she was very grateful for Impact PR’s effort as the letter had been received and considered by the government agency. They reversed their decision and advised the $150,000 grant would be paid in full to the parent who had been wrongfully convicted.