when words count

"Impact PR’s work in crafting the content for our web site paid for itself almost immediately." Rob Fields, MD Fields Tiling Sept 07

Who we are

Principal Tricia Quan set up Impact PR in 2000 to provide a responsive, professional integrated marketing consultancy that also delivered exceptional value for money.

Unlike many of her peers she didn't take the plunge into establishing a business (as many do), in her early career, opting instead to accumulate experience, travel the world and increase her wisdom in business management, life and consumer behaviour.

About Tricia

Tricia's passion for writing and communicating better was ignited when she started entering and winning prizes for newspaper writing competitions at primary school. She learnt the fundamentals at QIT, studying journalism and PR and then spent years honing them.

Prior to setting up Impact PR, she had a long career working for public sector agencies in media and issues managment, corporate communication and PR sections and establishing fee for service consultancies. Tricia has chaired and run Brisbane's biggest one day family festival (the Colonial George Street Festival), contributed to British royal tours, provided media liaison on site during the 1990 State of Emergency and beyond for the Western Queensland floods and changed perceptions of the Redcliffe City Council for the better. She represented Queensland on a national committee driving communication of changes to the Australian Dangerous Goods Act to the road transport industry, and spearheaded a successful change management communication campaign to seamlessly transfer a major infrastructure asset for a government agency.

Tricia wrote and produced the Redcliffe City Council's 1994-95 annual report, enabling the Council to win the prestigious Coopers and Lybrand state award for excellence in annual reporting.


She excels at delivering customer-focussed organic web site content that comes up on page one of Google searches for clients' industries, publicity, and successful award and tender submissions.

A certified results coach and NLP practitioner, Tricia is a graduate of Christopher Howard's  programs, trained in Ericksonian Hypnosis and Neurological RepatterningTM  

When not working in her business, Tricia's other passions are ticking things off her bucket list with Bucket List Brisbane, amateur photography, fine food, enjoying Australia's great natural beauty, her book under development, networking, mentoring others, board and card games, trivia, travel, and walking.